Wordy Business

So Many Words, So Little Time

(Shana Leslie) — Thu, 17 Apr 2014 00:00:00 GMT

In which I bemoan my tendency to ignore my own advice.
Ack! I've been so busy writing content for other people's businesses that I've neglected my own! It's been so long since I've posted anything that I'm starting to feel like a hypocrite. I'm forever telling my clients that you have to blog frequently and reliably if you want to build a following. Have you heard the saying, 'the cobbler's children go without shoes'? Well, my blog has gone barefoot for too long! In the coming days and w.. ( Read More )

3 Steps to a Holiday Ready Website

(Shana Leslie) — Wed, 23 Oct 2013 00:00:00 GMT

3 Easy steps to make sure your site is ready for the holiday season.
1. Plan Promotions, Email Campaigns Now is the time to prepare your marketing campaigns, be they ads, promotions, or emails. Look at past years to see what worked best and what didn't work at all. Consider offering one-day only sales, buy one get one free offers, and free shipping days. And it’s time to start working on holiday related content for your email campaigns. Review past holiday campaigns Decide on sales and promotions Create marketing emails 2. Test Performanc.. ( Read More )

A Wordy Business Blog

(Shana Leslie) — Tue, 15 Oct 2013 00:00:00 GMT

The first of many posts of the Wordy Business Blog by Shana Leslie, freelance writer.
Let's face it. It's hell out there in the fight for search engine supremacy. When Google recently dropped the bomb about their entirely new algorithm, Hummingbird, SEO pros the world over dove for cover, quaking, to await the fallout. When the smoke cleared, it was clear. Engaging, quality content is more important than ever before. The phrase "content is king" doesn't begin to cover it. Content is emperor, or more like, "Content .. ( Read More )